Use Our Words for Good

I’ve noticed a trend in the internet world of today and perhaps so have you. It’s the fake friend, to get your email, to bombard you with high priced goods trend.

Sadly, someone noticed how well this idea works several years ago and sold it to just about everyone who wants to make money online. Now you can’t look at anybody’s information without first relinquishing your email information.

Of course, that will get you exclusive access to a video presentation (normally) showing you how you can make more money selling Volcanic Indonesian rocks, or any such stuff. Now, I know we all said to ourselves in the initial pouring over the primary information, “Well now, that actually looks good. I guess it can’t hurt to take a look.”

We were enticed, and that can be o.k. It’s what sales is about, getting to us in a way that makes us want to say, “yes”. But…the video we watched, while it had some good information was relatively incomplete. Near the end of the presentation, we watched as the presenter got even more excited about whatever life-changing thing they were showing.

Only $2000.00. That’s a steal considering all you will get. OOPS, they forgot to tell you the package you bought would come with dozens of emails talking about the upsell. Sure your purchase will be good, but if you could only see how much greater and how much more personalized access I’ll give you with this addition to the program you just bought…

Wait a minute! I was told this (very expensive) program was the end all and be all of my wants, dreams, desires.

Any of this sound familiar? Thought so.

Why do we use words? We use them to connect with people. We use them to persuade people. Ultimately we should be using them to help people.

How about we get to know people and find out if we can honestly help them with something. If I am a copywriter (which I am) and I am having a grand time with several contacts, it is only a matter of time before the topic of how I can help them with my writing comes up. And even then it won’t be a hard sell.

I know, I know, there are those out there who will accuse me of leaving money on the table, wasting perfectly good opportunities…

Am I out to use people just so I can make more money, or am I out to provide a service, friendship, perhaps an outlet for them to make money?

Here’s a novel, new, revolutionary idea. Let’s treat people with love and respect. Let’s let our relationships develop honestly and rejoice that we have more and more good people with which to interact and enjoy life.

Openings, opportunities, money-making ventures, collaborations will all happen. But this way they will happen and everyone wins, not just the one who harasses their email list the hardest and gets some high dollar courses sold this weekend.

Let’s think about our words, let’s use them for good – for building up, for encouraging, for easing the tensions of an already out of control world.