Studies show that in 2017 the number of text messages that were sent in the United States every day was about 26 billion. Wow, 26 billion!
And then in 2020 another study showed that the number of emails sent and received worldwide every day was over 306 billion. Over 306 billion emails sent and received worldwide every day!
There are also innumerable social media posts made daily as well as letters being mailed around the world.
Simply put, there is an almost incomprehensible number of words being communicated every day. And that doesn’t include spoken conversations that are taking place.
What does this mean to your emails, sales letters, case studies, white papers?
We want to be careful with our words. We need to think through what we say and how we say it. And this can be challenging with all the information that comes at us and at them on a daily basis.
Our customers have specific needs, desires, wants, pains. How do we solve them unless we can connect with them via words; words written to their heart, to them personally?
Just think though, how many avenues we/you have to reach out to anyone just about anywhere.
Emails — direct mail – texts – LinkedIn – Facebook – Twitter — Instagram.
Then there’s SlideShare – Pinterest – Youtube — Tik Tok — and a host of new and upcoming platforms to interact on.
With a careful study of your customers, you can “get to know” them and craft or have someone skilled in the art of crafting copy…
(**Copywriters**)
…reach them with stories, anecdotes, facts, testimonials, promises, proof – showing what you have to offer is exactly what they need in their life, right now.
Words mean a lot. Carefully chosen and well written words have the potential to solve problems, change the course of someone’s life, increase your success as a business owner, illuminate everyone involved in a positive and impactful way.
Let’s enjoy our words. They can and do work. Have fun finding those who love words and love to craft them so others’ lives can be improved.
Til next time.